As an exclusive sketch on Jon Oliver's late-night show, this video was practically guaranteed to have a sensational and lasting online presence. Google introduced the Hero-Hub-Help (aka Hero-Hub-Hygiene) . The hero, hub, and hygiene approach is based on three types of content: 1. 'Hero' is the big-splash emotional storytelling campaign content that runs a few times a year - the advertising and PR campaigns. By classifying your content in this way, you can easily identify the objectives of each piece, as well as the outcome of each piece. To help illustrate the value of the "3H Framework" we'll refer to one of our clients, PSS. Red Bull's Project Stratos drew worldwide attention for sending Felix Baumgartner to the edge of space. This is the content that was previously popular in viral marketing. Hero. It paid off. As an exclusive sketch on Jon Oliver's late-night show, this video was practically guaranteed to have a sensational and lasting online presence. Join us for some play! The hero hub help model was designed by Google and YouTube publishers, so you know it's worth its salt! According to Google, hero content is "big, tent-pole events that are designed to provide a massive step-change to your audience growth." Content strategist Yalin Solmaz, who worked at YouTube, cites BMW's four-minute mini-film, " The Small Escape, " as an example of hero content. Whatever lifts your hot air balloon. The event was live-streamed, and has over 36,000,000 views. Hero, Hub, Hygiene Model. We are your community theater. In the B2B context, the most basic hero content can be a well-crafted ultimate guide that explains your why. For instance, a tutorial or how-to video or blog post on how to wind an automatic watch properly is an example of Hygiene content. YouTube put the Hero, Hub, Hygiene framework forward in 2014, which defines three functions for the pieces in your content strategy. Youtube first coined the phrase Hero, Hub and Hygiene, which sums it up perfectly, so let's . Hygiene content requires that you are present where your target audience, your customers are and are ready to provide answers to their questions related to your industry. The common examples include how-to's, product tutorials, FAQs, information on . For ways to optimize your content efforts for voice search, check out our previous blog Let's Talk Voice Search. Pull Hero content are brandfocused videos, driven by emotion and highquality production. Basically, HHH strategy tries to meet 3 basic brand objectives Strive to increase reach and brand awareness HERO Reinforce your consistent brand message for community building & conversations HUB Be present where your consumers are looking for content that you can provide HYGIENE Hero Hub Hygiene Content Marketing 3 Hero, Hub Hygiene . This is how it goes: Hero "Hero content" refers to the big, tent-pole events that are designed to provide a massive step-change to your audience growth. The conventional market (originally, the " everyday world ") Facing a challenge. They achieve this by improving the user-experience of your website and making it a resource 'Hub' that keeps visitors engaged with your business. what would happen if russia nuked uk. Here is an example of a hub video we created for ourselves. Hub. This type of content should also be written with voice search queries in mind. Hero, hub, hygiene - YouTube. There are 3 basic objectives that can be met by the Hero, Hub, Hygiene content marketing framework. Hero, Hub, Hygiene in practice Now you're familiar with the basic concept let's take a look at how it works in the real world. Content Pyramid Image by Shootsta The Hero, Hub and Hygiene framework defines each piece of content you create into three distinct types. By creating a mix of hero, hub, and hygiene content, you can develop a content marketing strategy that drives client . . Pow This is the Hero advert, designed to shock and inspire viewers. Before heading to a game be aware that all persons, bags , and personal items are subject to inspection before entering Fenway Park . In this Home Depot hero content example, the commercial focuses on a famous (and highly relatable) character, Ron Swanson, from the popular TV show Parks and Recreation. A Quick Glance at the Features Hero, Hub and Hygiene thrive when each is supported by the other. The three types In YouTube's Hero, Hub and Hygiene framework, the different types were characterised as; Hygiene . It may revolve around a large cultural event like Halloween or the Super Bowl, or it may be a major event that you instigate. I've used it for several clients, here's a quick case study . What Is a Hero, Hub, Hygiene Content Strategy? . This piece of hero content has generated more than 66 million views to date. Of course, a model this simple isn't anything revolutionary. For example, we run a lot of advertising through Facebook, and often it is useful for the Execs in the team to refer to the Facebook guides. Hub. I am a Senior Content Editor at Zazzle Media but I started my career in publishing, chasing advertising for a trade magazine. Let's begin with hero. The 'Hero, Hub, Hygiene' model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing. Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience's passions. The Three H's of Content. There's a unique approach marketers are beginning to take with their content creation. This may be content related to the most . Since we began implementing a hygiene, hub, hero . Good examples are things like FAQs, how-to articles, recipes, workshops, and "what is" articles. The hero, hub, and hygiene approach is based on three types of content: 1. The 3H Content Strategy Hero content is the top of a pyramidal content strategy known as "3H": "hero, hub and hygiene," with hero content at the middle of the pyramid. Each year they push the boundaries and create a memorable and shareable advert which engages with the viewer and exposes the brand to a wider audience. Hub Videos come in many forms. Posted at 07:46h in importance of land resources by millbrook high school football conference. Hero content drives mass awareness, hub content engages the existing community, and hygiene videos acts as hooks to pull viewers into the channel - something Nike Football does very well with it . Another great example, that I personally think is the greatest of them all, is Volvo's Ad featuring Van Damme's epic split. Ketika ketiganya dikombinasikan, content marketing yang kamu buat akan bekerja optimal untuk menjangkau audiens sebanyak-banyaknya, menjaga engagement dengan para follower . Building a structure with the Hero, Hub, Hygiene model. Dalam menjalankan strategi ini, seorang creator harus membuat tiga jenis konten yang berbeda. Though Google's Hero, Hub, Hygiene YouTube strategy for brands is nothing new to journalists, editors and publishers, it's a good model to help explain content strategy. Results. Hero best practices HHH anchors content strategy, fills content gaps & can make a budget stretch further. In regards to frequency, hygiene content is listed at the top of the ranking. Hygiene and hub content work steadily to build interest and engagement, but your hero content should have an outstanding impact. Over time it can be expanded. hero, hub, hygiene content examples hero, hub, hygiene content examples. The most common. It serves as a branded content framework within your overarching brand strategy - and while clearly a marketing tool, is no less useful for non-marketers planning and creating content. YouTube realised that the user is drawn into an online video channel in one of two separate ways - they either see something like a marketing video example that catches their eye, which gets them to click on it and watch it, or they type in a search term to find out about something that they . The hero, hub and hygiene (or help) model is Google's content creation strategy for YouTube, and video in general. The content can be thought of in terms of the three Ps: Pow, Push, and Pull content. . The combo of Hub and Hero content create potential for high conversion rates as Hero grabs attention, and Hub shows your knowledge base. Great Example of Hero Content: Red Bull's Project Stratos Red Bull's Project Stratos drew a ton of attention when Felix Baumgartner jumped out of a space balloon 24 miles above the earth's surface, setting the world record for the highest free fall. Hub content - The recurring videos that will keep your loyal customers coming back for more. It allows you to capture a lead that you other This is a blog, article, or video that attracts enormous numbers of visitors and in which you - as an organization - invest a lot of time and effort. After a little digging, the earliest reference we can find to this content marketing framework appears to date from 2014, and it seems to be related pretty exclusively to creating YouTube content. Hero, Hub, Hygiene: An example. When it comes to content creation and planning, I classify each piece into one of 3 different types. Read about why we use all three in a strong video marketing strategy. Hero. Hub content Hub content places emphasis on the brand message for discussion, community building, and promotes customer retention. For example, a video ranking for Hero Hub Hygiene might simply be titled 'What's Hero Hub Hygiene? This model effectively fills in the content gaps by providing long- and short-form content for prospects and customers. An iconic hero content example would be Red Bull's Project Stratos. Let's break the three tiers down: 1. Fenway Park bag policy. Hero content drives brand awareness and reaches out to the mass audience. Example of hero contentalpacas roaming around their farm in Westchester. Since then, however, savvy marketers have adapted the three "H's" for other types of digital . Rejecting the challenge. The idea is that it all revolves around giving away free content to build credibility and brand loyalty. Hub content - The recurring videos that keep your loyal customers coming back for more. It makes the audience realize that you've been in the trenches quietly doing the work. Recently, some marketers have begun to refer to hygiene content as 'helping' content. Hero Hub Hygiene Hero Hub Hygiene is a framework for video marketing campaigns. The hero, hub and hygiene (or help) model is Google's content creation strategy for YouTube, and video in general. Hero content - The core content piece for bringing attention to your brand. The hero, hub, hygiene content model is a consistent content model that addresses all points in the buying process and anyone who comes across your content. The 3H strategy uses 3 different types of content; Hygiene, Hub and Hero to engage with the audience. As Jon Wilks and others have noted, YouTube may have named and popularised Hero, Hub, Hygiene but it's been around as long as content marketing itself. Bags that are larger than 5x9x2 are not permitted, with the exception for medical equipment and diaper bags . Hygiene.Sounds strange to those unfamiliar, but recently - these three words have been the strategic framework that gets results.Thank YouTube and Google for this strategy: it's been used by many top brands and household names worldwide. The ad was promoted heavily across YouTube and had a massive PR push. Planning Hero, Hub & Hygiene Content When you plan your overall content marketing strategy, it is helpful It's designed to help publishers and marketers ensure that they can fill the gaps in their content, and to plan their future content strategy. I thought I was going to be a big shot editor one day like Meryl Streep in the Devil Wears Prada Hero-Help-Hub As the name suggests, it is a strategy that is about three types of content which YouTube and Google named hero content, help (or hygiene) content, and hub content. HERO, HUB & HYGIENE: WORKING IN UNISON Hero content could be a live-streamed event, a viral video, a Google+ Hangout with top talent, a cross-promotion with a YouTube influencer, or even a made-for-YouTube ad. It serves as a branded content framework within your overarching brand strategy - and while clearly a marketing tool, is no less useful for non-marketers planning and creating content. The strategy helps you to focus . So if you're interested in learning more about hero content, then you must also learn about hub and hygiene content. From one HERO shoot day you have content for every part of the business & every stage of the marketing funnel. Join us for some play! It's particularly useful if you're finding yourself overwhelmed by the demands of making video content. Hero. When people think about creating a content programme, it's often under the label of content marketing, or social media marketing. In many ways, it's the silo killer we've all been waiting for. Bhuvan Bam who does music videos and a show called Titu Talks as his hero content. Updated: Jul 6, 2020. Each of these types of content is different and has its uses and YouTube and Google suggest the use of all three when it comes to YouTube content creation. They are a manufacturer and distributor of traffic control and . The hero, hub and hygiene strategy gets different teams supporting one another and puts the content calendar at the centre of everything and gives everyone involved a clear sight of where they're heading. Although the original hero's journey has 17 stages, Content Marketing Institute's Chief Strategy Advisor, Robert Rose, and his team distilled it down to ten stages that can turn your brand storytelling into sheer magic. Though 'Hero, Hub, Help' was developed for Youtube, it's a solid framework for building a content strategy that works across all of your communications platforms. Hero This is the content that was previously popular in viral marketing. The 3H strategy:- Hygiene Hygiene is the name of the content that underpins the whole strategy. Hero content: Champion your brand's . A uniquely designed pattern with eye-catching vectors shows the content creation strategy with the Hero Hub Hygiene Model. Combined, the three Hs represent a healthy balance between product and content. . The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. Hero Content - "Go Big" Moments A great example of "Hero Content" is Google's iconic "Loretta" ad. Basically, HHH strategy tries to meet 3 basic brand objectives Strive to increase reach and brand awareness - HERO Reinforce your consistent brand message for community building & conversations -. These are big moments with the power to create a spike in awareness. Red Bull and Felix Baumgartner's Supersonic Freefall Highlights is an iconic example of a Hero ad. Here are my tips for hero content: Tip One: Prioritise your promotional strategy. Encourage comments and a discussion under the video and interact with them by replying and answering questions. . Hub Within this strategy, hub content sits between the hygiene and hero types. It works by dividing up your digital content into three categories, each with a specific purpose. This past March, we attended The Creative Club web conference hosted by our friends at Ceros. In the beauty industry some people refer to the 3H strategy as Hero, Hub and Hygeine. We learned about a tried and true, 3-tiered content development strategy known as the Hero-hub-hygiene Strategy that's not only easy to follow but also incredibly effective. For example, the 'how-to' or 'what-is' content. Hero content - The core content piece that brings attention to your brand. The Small Escape is a short film based on a true story. 21. Baumgartner leapt from his hot air balloon and set the world record for the highest freefall jump. 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